Hello, i’m
Daw
n
Digital
Product Designer.
7 years of product design experience,
bringing clarity to complex systems — with intent.
Administration Webs
B2B
ESM PLUS
Redesigning Seller Admin Tools for Scalability
- Led a full redesign of the 12-year-old ESM PLUS seller platform to improve onboarding and retention
- Streamlined core tasks (orders, returns, inquiries) based on survey insights and seller workflows
- Built a scalable UI system and simplified structure to support long-term product evolutionws
Case Study
B2B SaaS
Desktop Application
Service Modeling Platform
Modeling enterprise systems at scale
- Designed scalable information architecture connecting services, UI, APIs, and data.
- Defined core workflows for service design and change management across teams.
- Established reusable UI patterns for complex, high-density internal tools.
Case Study
B2B SaaS
Web (Internal Tool)
Backend Operations Platform
Real-time control and observability for backend services.
- Defined the operational UX architecture across logs, tracing, and testing.
- Designed high-density admin interfaces for real-time system control.
- Collaborated with backend engineers to align UX with runtime constraints.
Case Study
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026
Hello, i’m
Daw
n
Digital
Product Designer.
7 years of product design experience,
bringing clarity to complex systems — with intent.
Administration Webs
B2B
ESM PLUS
Redesigning Seller Admin Tools for Scalability
- Led a full redesign of the 12-year-old ESM PLUS seller platform to improve onboarding and retention
- Streamlined core tasks (orders, returns, inquiries) based on survey insights and seller workflows
- Built a scalable UI system and simplified structure to support long-term product evolutionws
Case Study
B2B SaaS
Desktop Application
Service Modeling Platform
Modeling enterprise systems at scale
- Designed scalable information architecture connecting services, UI, APIs, and data.
- Defined core workflows for service design and change management across teams.
- Established reusable UI patterns for complex, high-density internal tools.
Case Study
B2B SaaS
Web (Internal Tool)
Backend Operations Platform
Real-time control and observability for backend services.
- Defined the operational UX architecture across logs, tracing, and testing.
- Designed high-density admin interfaces for real-time system control.
- Collaborated with backend engineers to align UX with runtime constraints.
Case Study
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026
Hello, i’m
Daw
n
Digital
Product Designer.
7 years of product design experience,
bringing clarity to complex systems — with intent.
Administration Webs
B2B
ESM PLUS
Redesigning Seller Admin Tools for Scalability
- Led a full redesign of the 12-year-old ESM PLUS seller platform to improve onboarding and retention
- Streamlined core tasks (orders, returns, inquiries) based on survey insights and seller workflows
- Built a scalable UI system and simplified structure to support long-term product evolutionws
Case Study
B2B SaaS
Desktop Application
Service Modeling Platform
Modeling enterprise systems at scale
- Designed scalable information architecture connecting services, UI, APIs, and data.
- Defined core workflows for service design and change management across teams.
- Established reusable UI patterns for complex, high-density internal tools.
Case Study
B2B SaaS
Web (Internal Tool)
Backend Operations Platform
Real-time control and observability for backend services.
- Defined the operational UX architecture across logs, tracing, and testing.
- Designed high-density admin interfaces for real-time system control.
- Collaborated with backend engineers to align UX with runtime constraints.
Case Study
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026
Hello, i’m
Daw
n
Digital
Product Designer.
7 years of product design experience,
bringing clarity to complex systems — with intent.
Administration Webs
B2B
ESM PLUS
Redesigning Seller Admin Tools for Scalability
- Led a full redesign of the 12-year-old ESM PLUS seller platform to improve onboarding and retention
- Streamlined core tasks (orders, returns, inquiries) based on survey insights and seller workflows
- Built a scalable UI system and simplified structure to support long-term product evolutionws
Case Study
B2B SaaS
Desktop Application
Service Modeling Platform
Modeling enterprise systems at scale
- Designed scalable information architecture connecting services, UI, APIs, and data.
- Defined core workflows for service design and change management across teams.
- Established reusable UI patterns for complex, high-density internal tools.
Case Study
B2B SaaS
Web (Internal Tool)
Backend Operations Platform
Real-time control and observability for backend services.
- Defined the operational UX architecture across logs, tracing, and testing.
- Designed high-density admin interfaces for real-time system control.
- Collaborated with backend engineers to align UX with runtime constraints.
Case Study