About
— a product designer, system thinker,
UX strategist, and storyteller.
Hello! I’m Dawoon Kang. Previously at eBay Korea, I led the redesign of eBay Korea’s seller tools and launched platform-based travel and shopping services.
I also worked on launching
a live education feature and an AI-powered travel recommendation service.
Current role:
Currently working as a B2B solution designer at Hanwha Systems, developing design strategies
for a wide range of enterprise software products.
Careers
Hanwha Systems
Present
Planned and built design solutions for various enterprise SaaS products, including a new design system for back-office admin tools at Hanwha Systems.
eBay Korea
3yrs 6 mos
Revamped the order, shipping, claims, and customer management menus for the ESM PLUS seller admin
Overhauled the international mall reservation and payment services
Launched a new rental car reservation/payment service
Led the cart UX/UI design for the Shinsegae grocery shopping service, “Smilefresh”
ST Unitas
1yr 3 mos
Launched a new online lecture platform called “Conects” for Gongdangi
Mycelebs
1yr 4 mos
Launched the AI-powered travel recommendation app “My Bucketlist”
Developed and launched “Say-Pick,” an AI-driven cosmetics recommendation
service in collaboration with Shinsegae Duty Free
I Like Metal.
Metal feels honest. It doesn’t pretend to be flexible — it earns it through structure.
That mindset shapes my design work. I build clear foundations first, then let the design adapt where it needs to.When the structure is right, the rest becomes easier.
My Design Principles
Start with the Problem
Care about cause
I believe in identifying and defining the core problem before diving intotrends or case studies.When the problem is crystal clear, we can focus on what truly matters and avoid wasting energy on the irrelevant.
Design for People
Human-Centered Design
I prioritize real user needs over chasing KPIs. By aligning with people’s values and removing friction,
we can deliver experiences that grant genuine freedom in their daily lives.
Move Toward Shared Goals
Collaboration
I believe in open communication with the broader business team to ensure we share a unified vision.
After all, design is a language that breaks down barriers and maximizes user value.
Keep It Simple and Grow
Constant growth
At its core, design should solve problems in a clear, straightforward way.
Through continuous feedback and iteration, we strengthen the fundamentals—fueling true growth along the way.
Process
I start by understanding the business—goals, user needs, and constraints. Then I define user flows and structure the information clearly. I design scalable, intuitive systems, often for complex tools like admin platforms.
I prototype early, work closely with teams, and improve through feedback. In the end, I document key patterns to support consistent growth.
1
Understand the Business
2
Define the Flow
3
Design with Structure
4
Prototype & Align
5
Iterate with Real Feedback
6
Build Systems for Growth
View Work
Project name
Make all-day shopping
easy with our cart
Project name
Make all-day shopping
easy with our cart
Project name
Make all-day shopping
easy with our cart
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026
About
— a product designer, system thinker,
UX strategist, and storyteller.
Hello! I’m Dawoon Kang. Previously at eBay Korea, I led the redesign of eBay Korea’s seller
tools and launched platform-based travel and shopping services. I also worked on launching
a live education feature and an AI-powered travel recommendation service.
Current role:
Currently working as a B2B solution designer at Hanwha Systems, developing design strategies
for a wide range of enterprise software products.
Careers
Hanwha Systems
Present
Planned and built design solutions for various enterprise SaaS products,
including a new design system for back-office admin tools at Hanwha Systems.
eBay Korea
3yrs 6 mos
Revamped the order, shipping, claims, and customer management menus
for the ESM PLUS seller admin
Overhauled the international mall reservation and payment services
Launched a new rental car reservation/payment service
Led the cart UX/UI design for the Shinsegae grocery shopping service, “Smilefresh”
ST Unitas
1yr 3 mos
Launched a new online lecture platform called “Conects” for Gongdangi
Mycelebs
1yr 4 mos
Launched the AI-powered travel recommendation app “My Bucketlist”
Developed and launched “Say-Pick,” an AI-driven cosmetics recommendation
service in collaboration with Shinsegae Duty Free
I Like Metal.
Metal feels honest. It doesn’t pretend to be flexible — it earns it through structure.
That mindset shapes my design work. I build clear foundations first, then let the design adapt where it needs to.When the structure is right, the rest becomes easier.
My Design Principles
Start with the Problem
Care about cause
I believe in identifying and defining the core problem before diving intotrends or case studies.When the problem is crystal clear, we can focus on what truly matters and avoid wasting energy on the irrelevant.
Design for People
Human-Centered Design
I prioritize real user needs over chasing KPIs. By aligning with people’s values and removing friction, we can deliver experiences that grant genuine freedom in their daily lives.
Move Toward Shared Goals
Collaboration
I believe in open communication with the broader business team to ensure we share a unified vision. After all, design is a language that breaks down barriers and maximizes user value.
Keep It Simple and Grow
Constant growth
At its core, design should solve problems in a clear, straightforward way.
Through continuous feedback and iteration, we strengthen the fundamentals—fueling true growth along the way.
Process
I start by understanding the business—goals, user needs, and constraints. Then I define user flows and structure the information clearly. I design scalable, intuitive systems, often for complex tools like admin platforms.
I prototype early, work closely with teams, and improve
through feedback. In the end, I document key patterns
to support consistent growth.
1
Understand the Business
2
Define the Flow
3
Design with Structure
4
Prototype & Align
5
Iterate with Real Feedback
6
Build Systems for Growth
View Work
Project name
Make all-day shopping
easy with our cart
Project name
Make all-day shopping
easy with our cart
Project name
Make all-day shopping
easy with our cart
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026
About
— a product designer, system thinker,
UX strategist, and storyteller.
Hello! I’m Dawoon Kang. Previously at eBay Korea, I led the redesign of eBay Korea’s seller
tools and launched platform-based travel and shopping services. I also worked on launching
a live education feature and an AI-powered travel recommendation service.
Current role:
Currently working as a B2B solution designer at Hanwha Systems, developing design strategies
for a wide range of enterprise software products.
Careers
Hanwha Systems
Present
Planned and built design solutions for various enterprise SaaS products,
including a new design system for back-office admin tools at Hanwha Systems.
eBay Korea
3yrs 6 mos
Revamped the order, shipping, claims, and customer management menus
for the ESM PLUS seller admin
Overhauled the international mall reservation and payment services
Launched a new rental car reservation/payment service
Led the cart UX/UI design for the Shinsegae grocery shopping service, “Smilefresh”
ST Unitas
1yr 3 mos
Launched a new online lecture platform called “Conects” for Gongdangi
Mycelebs
1yr 4 mos
Launched the AI-powered travel recommendation app “My Bucketlist”
Developed and launched “Say-Pick,” an AI-driven cosmetics recommendation
service in collaboration with Shinsegae Duty Free
I Like Metal.
Metal feels honest. It doesn’t pretend to be flexible — it earns it through structure.
That mindset shapes my design work. I build clear foundations first, then let the design adapt where it needs to.When the structure is right, the rest becomes easier.
My Design Principles
Start with the Problem
Care about cause
I believe in identifying and defining the core problem before diving intotrends or case studies.When the problem is crystal clear, we can focus on what truly matters and avoid wasting energy on the irrelevant.
Design for People
Human-Centered Design
I prioritize real user needs over chasing KPIs. By aligning with people’s values and removing friction,
we can deliver experiences that grant genuine freedom in their daily lives.
Move Toward Shared Goals
Collaboration
I believe in open communication with the broader business team to ensure we share a unified vision.
After all, design is a language that breaks down barriers and maximizes user value.
Keep It Simple and Grow
Constant growth
At its core, design should solve problems in a clear, straightforward way.
Through continuous feedback and iteration, we strengthen the fundamentals—fueling true growth along the way.
Process
I start by understanding the business—goals, user needs, and constraints. Then I define user flows and structure the information clearly. I design scalable, intuitive systems, often for complex tools like admin platforms.
I prototype early, work closely with teams, and improve
through feedback. In the end, I document key patterns
to support consistent growth.
1
Understand the Business
2
Define the Flow
3
Design with Structure
4
Prototype & Align
5
Iterate with Real Feedback
6
Build Systems for Growth
View Work
Modeling Software
Make all-day shopping
easy with our cart
Log Observer
Make all-day shopping
easy with our cart
ESM PLUS
Make all-day shopping
easy with our cart
Let’s Get in Touch ✨
Open to coffee chats, advice, or conversations about favorite movies. :)
©Dawoon Kang 2026